Cooper’s Express Expanding Its Online Footprint

On April 11, 2016 in Recent news

Cooper’s Express set to expand its online presence in 2016

Its new consumer-oriented website and store locator lead the way

Cooper's Express Store Locator

Cooper’s Express, one of the rapidly growing branded hot food programs of Pro Food Systems, recently launched its consumer-oriented website to provide the best possible online and mobile experience for their consumers ( Not only does the user-friendly website offer limited time offers and nutritional information, it also helps you locate the nearest Cooper’s Express location.

Since its acquisition in 2014 by Pro Food Systems, this business-within-a-business model based on a simple supply agreement has spread across the nation, making a store locator incredibly convenient for consumers. Along with being able to find the nearest convenience store or supermarket where a Cooper’s Express is located, the website also brings Cooper’s Express distinctly delightful Cajun coastal breading and the trademarked chicken skewer to the public’s attention.

The website highlights the brands efforts to reach more consumers where they are consistently interacting – the mobile realm. Now consumers can simply pick up their smartphone, find the current limited time offers, quickly grab any nutritional information they may be curious about, and find their nearest Cooper’s Express in a matter of minutes.

footer_chkn_original“Cooper’s Express was a major acquisition for us in 2014 and we have spent a lot of energy bringing it to the attention of retailers,” said Shawn Burcham, CEO of Pro Food Systems. “Now with we can reach the end consumer in an effort to increase same store sales and brand awareness. It’s all about being as hassle-free as possible for our great consumers.”

Along with a Cooper’s Express website and accompanying Facebook page ( ), Pro Food Systems has systematically improved its overall web presence through optimization and user friendly interfaces. The goal is to create efficient tools anyone can tap into to make informed food decisions. “By being mobile and highly available, we can give our consumers the best possible experience,” said Burcham. Visit them at

Pro Food Systems Launches New Equipment Division Dedicated to the Needs of Supermarkets and C-stores

On May 4, 2015 in Industry Coverage, News


While Pro Food Systems (also known as PFSbrands™) has long experienced excellent success in the equipment market segment, the new division further elevates the company’s emphasis on commercial kitchen equipment. The ever-increasing demands for this type of equipment has developed as a result of the rapid-growth trend in hot food programs, which deliver some of the highest profit margins available now to supermarket and c-store operators.

In keeping with PFSbrands focus on extreme customer support, the Equipment Division will make available hands-on, in-store training without charge on brand-name equipment procured through the company. Using this customer-centric, value-add approach, the division will develop the levels of support necessary for its retail customers to take advantage of operational practices, which will lead to improved food quality and efficiencies for their deli and kitchen areas.

The new division will be headed up by industry veteran, Darrell Hale, who will have full responsibility for its end-to-end operations. In his 14-years’ tenure at Pro Food Systems, Hale has led the company’s supply of equipment (e.g. hotcases, auto-lift fryers, breading tables, combi-ovens, convection ovens, warmers, hot sandwich sliders and more) to well over 1,000 supermarkets and c-stores.

“Our field team and I will continue to assist retailers in 4 primary ways: 1) selecting the right equipment to maximize their ROI, 2) optimizing layout for kitchen and deli areas, 3) teaching efficient operational procedures, and 4) troubleshooting equipment as issues arise,” said Hale, who was named Vice President for the Equipment Division. “We are excited about raising our service levels yet again by the planned launch in 45 days of our new e-commerce site for foodservice equipment. While we will continue to emphasize personalized support, the new site will supply c-store and supermarket operators with instant 24×7 access to equipment information, specs, pricing and ordering capability.”

Pro Food Systems gearing up for greater growth in 2015

On January 30, 2015 in General

Pro Food Systems gearing up for greater growth in 2015
New CFO & VPs announced to help lead expansion efforts

HOLTS SUMMIT, Mo. – Pro Food Systems, best known for its flagship brand Champs Chicken, continued the company’s remarkable growth streak in 2014. Pro Food Systems was founded in 1998 and just completed its’ 16th full year in business.  Over the past 5 years, Pro Food Systems (PFS) has achieved an average annual revenue growth rate of 24% with its supermarket and convenience store customers.  Shawn Burcham, CEO of Pro Food Systems, indicates that his team is not slowing down.  With the acquisition of the Cooper’s Express brand in 2014, and continued focus on improving the Champs Chicken brand, Burcham indicates that Pro Food Systems is positioned for even greater growth in 2015.

“We laid the ground work in 2014 to prepare for several major initiatives being implemented this year,” said Burcham.  “The biggest reason for our consistent success can be credited to the outstanding team of people we have assembled that are dedicated to the success of our customers.  To continuously scale up a rapidly growing company, we must have the right people in place to take us to the next level, including our Senior Leadership Team. As a result, we have rapidly expanded this team to include a new CFO and 4 new VP positions.”

Trevor Monnig accepted the critical new position of CFO.  Monnig served as CFO for the last 11 years with a manufacturing and distribution company in the Midwest where he led Accounting, Purchasing, IT, HR and Marketing.  

Among the new VP positions, Dave Yarbrough was promoted to VP of Field Operations in January and now leads a retailer support team of Regional Managers, Territory Managers and Corporate Trainers working from coast to coast.  Following a 19-year stint at a multinational consumer goods company, Brock Blaise accepted the newly created position of VP of Operations at Pro Food Systems.  Blaise assumed responsibility for both Logistics and Warehousing.  13-year PFS veteran, Darrell Hale, was announced as the new VP of Purchasing & Customer Support.  Former PFS Director of Human Resources, Carla Dowden, was also promoted to Vice President of Human Resources in late 2014.

Including the leadership expansion, PFS grew its staff overall by nearly 25% last year.  “I believe we are now better positioned to accelerate our growth for 2015,” said Burcham.  “Our committed retailers can expect lower food costs and even more support from our corporate team to help them grow their sales and profits.”

KLIK Jefferson City Business Showcase

On October 29, 2014 in Industry Coverage

Interview with Pro Food Systems CEO, Shawn Burcham, and KLIK radio personality, Mike Cooper. Originally aired October 26, 2014.

Pro Food Systems adds 150 locations overnight

On June 26, 2014 in General

Pro Food Systems adds 150 locations overnight with acquisition of Seattle-based Cooper’s Express

Pro Food Systems already serves a delicious brand of chicken in over 530 locations.   Starting tomorrow that number will increase by another 150 locations – not bad for a day’s work! It is a mere coincidence that on the 15th anniversary of its first Champs Chicken location opening, Pro Food Systems is celebrating another momentous occasion in the life of the company. Today, Pro Food Systems is announcing the acquisition of the Cooper’s Express, a second strong chicken brand that currently has over 150 quick-serve deli locations in the Northwest US with more on the horizon.

“What makes Cooper’s Express a win for C-stores and supermarkets is not only the brand’s proven comfort-food appeal to consumers, but also its very low cost of entry,” says Shawn Burcham, CEO of Pro Food Systems, Inc. “Our potential customers from around the country have been asking us for a licensed program like this, so we couldn’t be more excited to expand the Cooper’s Express brand into new markets across the country.”

Champs Chicken, Pro Food Systems’ long-established brand, has locations across 32 states overall, while Cooper’s Express dominates a 2-state market for the same category in Washington and Oregon. Since the Champs Chicken brand was just starting to take hold in the Northwest, the two branded programs complement each other well geographically. More importantly, deli operators around the country working with Pro Food Systems will now have an opportunity to choose between a true franchise “business-within-a-business” program (Champs Chicken) or a quality licensed program (Cooper’s Express) , whichever one best suits the operator.

“I am so gratified that a strong player in the food service industry like Pro Food Systems would see the potential of Cooper’s Express and want to take it national,” says Bill Anderson, founder of Cooper’s Express, “My team and I are excited to help Shawn and his team at Pro Food Systems in every way we can to build and expand upon the success we established here in the Northwest.” C-store deli operators across the country will also have a reason to celebrate. The Cooper’s Express brand is well known for its retailer-friendly license agreement, free on-site training during opening week and especially outstanding profit margins. This is one anniversary that the entire team at Pro Food Systems will not soon forget.

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